Why You Cannot Ignore Messaging as a Customer Contact Channel
Messaging is 100x faster than any other digital service channel.
90% of customers said the “Live Chat” button gives the confidence that they can get help if they need it.
Messaging channel has the highest satisfaction levels for any customer service channel, with 73%, compared with 61% for email and 44% for phone.
Collect Voice of Customer data that helps their thoughts, opinions and behavior
Messaging is more than 50% cheaper than handling phone calls